As long as 20 years ago the image of a constellation was being employed to describe value captured from a network of multiple points and not necessarily along a sequenced or linear…
Category: Digital Economics
Just few thoughts about Supply and Demand in Online Advertising
As an economist, I have been always more interested in using some traditional models to study and understand the digital world around us. I will never forget the advice from Roberto Aguiari,…
The Game Theory and Nash Equilibrium applied to PPC
There is a game involved in pretty much everything we do. For example, in economics, the game can be defined as a process of decision making. Indeed the term game theory comes…